Building Platform for One of the World's Best Restaurant Chains
Client Description
White Rabbit Family is an alliance, whose goal is to unite multiple critically acknowledged restaurants in one platform. The platform's headliner, In 2019 White Rabbit restaurant was placed at number 13 in the World's 50 Best Restaurants rating, gaining Michelin star as well. The alliance now unites almost 100 top-notch restaurants throughout Eastern Europe.
Client Challenge
In 2019 White Rabbit made a strategic decision to build an ecosystem for like-minded restorators, who would like to share the loyalty program, the table booking system and various privileges for their regular customers. They needed to:
‣ Create native mobile applications for iOS and Android. ‣ Build a CRM for loyalty program ‣ Build a CMS for event booking and publishing news ‣ Create a smart table booking and guest seating system ‣ Integrate various solutions for payment and delivery
We were developing the solution from scratch through close interaction with the client, who had several development experts on their side. For this project we thoroughly followed the agile methodology, constantly delivering new product iterations to production. For mobile applications on both iOS and Android we have developed a framework for reusing both the user interface elements and behaviour between multiple client's applications.
The Results
After a year of constant development and releases the applications became popular among the target market with hundreds of thousands of users on both platforms. The addition of delivery functionality helped the client's business thrive during COVID-19 pandemic while many other restaurant businesses were struggling.